Image Feedback Reflection

The feedback I received from Ray regarding the image work was that for the image sets brief, I shouldn’t have researched the subject or examples and that I should have just dived straight in to see what the outcomes would have been. It was an instantaneous task – something I didn’t realise at the time.

Nonetheless, he did say that the work produced was good and showed considered design. Therefore I will not make improvements to the work I have created as I am happy with the images and the feedback in relation to it. I will however, take on board his feedback regarding making work instantaneously for future projects as that could produce some interesting results.


Image Making Workshop

We worked with Matt to develop skills of image making. For this workshop we were given an article and in groups of three had to create images for it. We were only given an hour to complete the task, which therefore meant that it was a quick response task.

My group received an article regarding fashion and in particular recycling clothing. This then developed into an article addressing two companies going against each other with campaigns to raise awareness. The two companies being H&M and Fashion Revolution.

As a group we decided to focus on this aspect of a large company going against a smaller one. We decided to take an illustrative approach and to keep it quite simple.

Here is the result:

We originally drew the carrier bags but Matt suggested that it might be worth trying to illustrate onto real objects – which is what we did and thought that it did have more of an impact on the whole.

By adding a simple illustration on to each bag – it completely changes the tone of them and brings them to life. People can then engage with them because they can then develop characteristics to them. In this case the big arms against the tears would suggest to readers that the H&M bag is bullying the Fashion Revolution bag.

We received positive feedback for our images. But I think that these can be taken forward, perhaps by altering the scale of the bags to really emphasise the difference in size of the companies themselves. We could also potentially use clothing as well as the bags to create a scene and then photograph it – to show readers that the fashion industry is what’s being addressed.

Overall, I am pleased with the concept we came up with as a group, but I think that it could have been executed better. Nonetheless, I do think that we did well in the space of time given. From completing this workshop I now have a better understanding of how easy it can be to create imagery for an article. But with that I have realised how many decisions are needed to ensure that the image is suitable for the article itself and also how you want the reader to perceive it.

Image Evaluation

Image on the whole has been a rather interesting week. I feel I have developed some new skills in regards to the software, for example, using the pen tool and also conceptually, for example, what an image can portray. I think that the structure of the week has felt slightly unorganised and that I haven’t done anything substantial. Nonetheless, I can see how the skills developed here will benefit me in future projects.

I am pleased with the work I have created as they were fast paced projects. I do think that with practice, these skills will develop. I have learnt of the importance of really understanding what an image is depicting as it can completely alter the tone of the message that is being communicated or change the message altogether. Understanding whether an image needs to explicit or implicit is a key factor to this and will be something I will ensure to consider within future projects.

Image Movement/ Time

We have been given a brief to resemble David Hockney’s ‘joiners’ which are multiple image compositions that not only display a moment in time, but also what is anticipated to happen next. He reveals a journey through looking around the edges and with that presents life. Although the composition reveals much of what is happening, the audience can still derive their own narrative of what may happen next, which I quite like about them.

Here are two examples given to us, the image on the left revealing a collaboration between multiple people and the image on the right revealing an anticipated journey.

We have therefore been asked to create something similar to this where the overall image must indicate either a, collaboration between a minimum of three people or a journey.

For this project I was able to work with Ffion in order to create a sense of journey.


This is what we managed to create. The image was black and white with small elements of red to highlight the figure and to draw the viewer’s attention. The composition of the image was also carefully considered through the use of the zebra crossing and the figure walking away into the distance, creating a sense of depth.


This was our final piece and overall I am very pleased with the outcome, I feel we have managed to convey a sense of journey with the changes in opacity also helping to create a sense of movement. I also like the hint of colour as it makes the image pop and stand out.

Image Sets Brief 2

This brief is a follow on from the previous one with slight differences, mainly being the specific sizes for the images and that there are four images per set. Like before the images are based on two different subjects and the images must relate to one another in order to make them a set.

As I have conducted research for the previous subjects (Architecture and Sociology) and did not feel I was able to reach my full potential, or complete the brief, I will continue on with those subjects for this brief.

I began with some simple sketches in order to visualise the sizes and to therefore help construct a layout.

This was a great staring point in order to help visualise my overall design.


I tried to be as experimental as possible with the images. I really like the use of the halftone filter on the architectural images as I find it heightens the image and makes it more visually interesting through the different geometric shapes produced, which is a key element within architecture. I did try to invert the images, but I don’t think they work as well as it detracts from the geometric shapes and lines found within them.


I again experimented as much as possible with these images, but tried to apply a different affect to the images to highlight that they are a different set. I therefore used the stained glass filter on to certain areas of the images. I really like this filter on the images because I felt that the the way the pieces fitted together resembled sociology and society itself with the idea that society is built up of many different elements and must work together to keep order. This is also allowed the images to be both implicit yet legible. With the inverted images, I do think that they are quite interesting to look at, however, I feel it detracts from what the subject is and is distracting and with that I do not think they work as strongly. To be honest, I like the images as whole images with the small area highlighted with the filter as it does draw the viewer’s attention. However, due to the specified sizes, this was simply not possible to display.

I then went on to try out different layouts to see how the images would sit best on the page. I do think that I should have experimented a bit more with the layout and will therefore go back and experiment a little more based on my design sketches. Nonetheless, with the Architecture set of images, I feel the third image works best as the images sit well together and I feel it falls nicely down the page, leading the viewers eyes. With the Sociology set, I feel the both the second and third images work well. I like how they go across the page in the direction of the arrow, which is also the natural direction of reading for many people.

Here I have gone back to try and experiment with various different layouts to see if there are any layouts that I find stronger than above. I do find the different compositions to be interesting but after reviewing all the layout designs on both sets, I find the previous layout designs to be stronger than these designs for both sets. I find this because I feel that both sets of images sit better on the page and are more considered. The layouts read much better and feel more natural to read and with that feel more visually interesting. Through completing more designs, I do feel much more confident in my decision for the final design.

Here I tried to invert the two strongest layouts to see the effect. They have become very abstracted images and are interesting to look at. However, they are not at all clear to read, particularly for displaying in a brochure in my opinion and therefore do not work.

These are my final designs for the two sets. I am pleased with the overall outcome as I have fulfilled the brief requirements and I do find them both to be rather interesting designs, both with the images and compositionally as they present a path for the eye.

Image Sets

We have been asked to create sets of images that relate to a subject of our choice, but the images must be connected in some form in order to make it clear that the images are part of a set.

Some initial idea generation through sketching and jotting down some notes. I was unsure how many images to create per set, which is why the number of boxes in each sketch is inconsistent.

However, in the time given, I managed to create one set of images, with the minimum requirement being three images. This set relates to architecture. In order to allow the images to be a set I applied the same filter and also the same colours on to each of the images. I feel this has gone successfully as the images clearly relate to one another. I also like the style, I am unsure whether this does relates well to architecture and with more time I would have experimented further, however the project was cut short by Ray in order to give us a new, but relating brief.

They are very busy images and are visually interesting in my opinion, and I like the abstracted nature of two of the images, with the third providing a visual cue that it relates to architecture. Furthermore, I am happy with the colour choices, however I think that they could be a little brighter to make them stand out a little more, and make them more exciting.

These are all things that I will bear in mind when going forward to my next brief and hopefully I will be able to experiment a little more in order to see what works best.


Image Set Research

For this recent project within the image block, given by Ray, we are required to complete two sets of images relating to two separate topics. The images must relate in some way, to allow the viewer to recognise that they are a set of images.

The chosen subjects are:

  • Architecture
  • Sociology

Architecture Research:

What is architecture?

(Reference: )

  1. the profession of designing buildings, open areas,communities, and other artificial constructions and environments, usually with some regard to aesthetic effect. Architecture often includes design or selection of furnishings and decorations,supervision of construction work, and the examination, restoration, or re-modeling of existing buildings.
  2. the character or style of building:
    the architecture of Paris; Romanesquearchitecture.
  3. the action or process of building; construction.
  4. the result or product of architectural work, as building.
  5. buildings collectively.
  6. a fundamental underlying design of computer hardware, software, or both.
  7. the structure of anything:
    the architecture of a novel.

I wanted to gain some visual examples in order to help gain an idea of what is used nowadays and style of imagery. These images are from the Welsh School of Architecture prospectus, which prospective students view when deciding on their future options. I really like the use bold colour that instantly stands out and the use of geometric shapes. This is mostly found on the cover and on the inside of the cover, there is a distinctive link and I like the editing done on the images, despite their simplicity, there is a clear connection. Further along the brochure the connection is lost due to the clarity and structured style of the layout. The style of images vary, from the inclusion of people, to materials to more abstracted images. I like the style used and the diversity applied, however, I would like to see the connectivity of the images continue throughout them all.


Sociology Research:



  1. the science or study of the origin, development, organisation, and functioning of human society; the science of the fundamental laws of social relations, institutions etc.

I could not find as many images for sociology. These are three individual images from different prospectuses that represent the subject of Sociology. They all differ, but I do like the first image as it takes more of an abstracted route and still makes a statement about society. I find the other two images take a more direct route, which do also work well and therefore I think it is about having a combination of these to display the different aspects found within the subject in order to highlight its diversity. I will try to aim for this in my work, but to also create a clear connection, as is found in the architectural images.