Persuasion: Updated

Equal Pay.

Reflecting on feedback I received, I went over my work in order to refine and improve it. The key area of development was to utilise the mask used within the design on the touchpoints, showing the woman wearing the mask.




Based on feedback I received to alter the poster and GIF to highlight the female wearing the mask, I have changed the illustration on the coffee cooler on the cup by adding in eyelashes to give it a more feminine feel and to highlight that it is a woman wearing a mask. This illustration now sits across all three platforms giving it more consistency. I have also amended the text on the cups so that they don’t curve downwards – a small change, but one that was needed.



Based on feedback I received, I have changed the poster with the image of the mask to cover the face of the woman. This is to highlight that the mask is being worn by woman – giving more context to the poster. It also brings it to life and is more symbolic.



Again, following feedback I received, I have made it more prominent that the mask is going over the face of the woman to give it more context and to again make it more symbolic. This also helps to create consistency across all three platforms.

Full Campaign:



Feedback I received from WCIA work was that I did not create a user journey in order for people to understand how they would navigate through the site. Based on this advice, I made a simple animation showing how the site would work. This then takes the viewer on a journey, essentially creating that user journey.

I do think it makes a difference as it brings the website to life and makes it more real. People are able to see how it would work, understanding the features on the site itself.


On Display: Updated

Following feedback based on my work, I have gone back and refined it in order to improve the brand system on the whole.




For the posters I have included more information in order to make it more realistic and enhance the use of hierarchy within the design. I have applied the same treatment to the landscape poster in order to improve and refine it. I have also changed the strapline from; ‘A journey of the unkown’ to; ‘A journey into the unkown’ based on feedback received. The strapline now sits alongside the context of the exhibition better, as it makes more sense.

Signage/ Wayfinding:


For the signage, I have made two different versions for the directions, one with an arrow head and the other without (for both left and right). This is because both are potentially strong, however, one is more clear in its communication than the other. I have also redesigned the male and female toilet signs by using a continuous line style illustration as I feel it works more in line with the visual language that sits across the brand.

Exhibition Space:


I have refined the concept development through designing the comment card wall better, using text on the wall to give the individual more context. The individual can also do what they like with the comment cards, giving them more choice. With the cards being thrown on the floor as well as placed on the wall, it pushes the idea of the personal connection contrasting the volume of cards – as discussed on the previous page. The cards may then be found throughout the entire exhibition – rather than just on the wall itself. I have also included wayfinding on the floor to continue guiding them, as well as placing a sign to direct them

WCIA – Client Presentation

In order to show my final designs, I was required to present the outcome to the client along with the rest of my colleagues in my group.


In reflection to the presentation I think I presented my work confidently and spoke clearly. I also think that the overall pace of the presentation was consistent and wasn’t rushed, presenting key ideas at a pace the client could absorb the information given.  Finally, I think as a group we spoke equally and did not interrupt one another, respecting each others part in the presentations.


I do think that I could have prepared a little better for the presentation as I did stumble on my words occasionally and felt it was not my strongest presentation. I also realised that I did not say my name when I introduced my work, nor did I conclude my presentation by saying something like ‘thank you for listening‘ or ‘I’ll be happy to answer any questions should you have any’, which is slightly unprofessional and therefore does not come across well – this was also something that the client pointed highlighted. Finally, I think as a group we could have worked together a little better to work out the introduction of the presentation, as that was a last minute delegation and came across slightly unprofessional in my opinion.

Client Feedback:

Susie was a great client and spoke very highly of all our work and seemed pleased with the outcomes. She said that she like the consideration to the various audiences, such as the students and teachers on the global learning page. She did suggest that the navigation bar could be bolder and stand out a little more. Finally, she liked the side bar that appeared on the pages but wondered how well that would work with large amounts of text and that it would perhaps work on the top under the main navigation bar, as a sub navigation bar.



WCIA – Final Outcome

After taking on board the clients feedback, as well as the feedback received from my colleagues and lecturers. I felt my initial design was too dated and although was clean and much more refined, was not very contemporary. I was also told that using a plain colour circle on the sub pages lacked life in the design and that I should consider changing it to an image, like on the home page. I will also change the typeface, as the one I have used (Lemance) is very dated and does not feel right for the site itself.

Here is the final outcome:

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Altogether I have created a homepage, a page for each theme, a more in depth about page and a get involved page. I have therefore covered each of the pages from the navigation bar and gone down another level to show what people would see if they clicked on one of the links on the page.

I am pleased with the overall design, it feels much more contemporary, moving from rectangle buttons to burger buttons, has made a huge impact as well as changing the typeface to Open Sans immediately creates a friendlier and more modern design. The use of negative space gives each of the elements on the page room to breathe with the use of key text aiming to avoid any confusion from visitors who wish to know who the WCIA are and what they do.

On the Global Learning page I have included a button for teachers and another for students as one of the requests from the client was to consider how the information could be presented for the two different audiences. Therefore by adding a button for each target audience, it allows them to know instantly where to go to find the relevant information.

I have intentionally kept the same style running throughout the design to keep consistency and prevent confusion occurring with visitors on to the site. I have therefore differentiated the themes by colour, which I think works well as colour resinates longer with people than text, which will make it easier to navigate and find required information.

I do think that there could be a little more consideration to the about page, as although it is a text heavy page, there could be more used to break up the text.

Overall, I am pleased with my overall design, I think I have met the client brief and have worked hard to develop a design that is informative, clean and clutter free. I have tried to keep the user in mind at all times and remembered the variety of people that may use the site and have therefore kept in mind the GOV.UK website and how easy that is to navigate through.


Updated Ephemera Project

Based on the feedback I received for my ephemera piece, I went about trying to improve my design.

Here is the final piece:

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So to improve the design, I have tried to experiment and play with some more of the titles – especially Felix Pfaeffli and Hey Studio. I have also enhanced the callouts by changing some of the words grey and layering key words in order to break them up and enhance what they’re trying to say. I have gone through my type detailing – particularly my rag as that was a problem previously. Finally, I have tried to enhance a sense of hierarchy by making my sub-headings bolder and allowing the callouts to play more in the space.

In comparison to the previous design I do think that it has improved. Although I haven’t made very large changes, I think that the changes I have made have improved it greatly. I think that the altered titles have changed the space and made it much more eye catching. I think that this helps with hierarchy and has made it more playful and experimental. I also think that the callouts look better from before because they’re more playful and the different tones help to enhance what is being said. I feel that the design reflects the content – something I didn’t really consider previously and so looked as if they’d just been placed on the page. They now feel more considered in my opinion.

Overall, I am pleased with the new final outcome. I think that I have responded to the feedback well and have taken more time to consider the small details, which is what I believe has made all the difference.

The Yes Show!

On 26th May, I went to the private viewing of the third year’s degree show, called; The Yes Show!

I didn’t really know what to expect, but was immediately amazed at the work created. There was such a wide variety of work on display, with different areas explored.

These were some of my favourites…



This piece stood out to me because of the high level of detail and quality that can be instantly seen. Each element has been carefully considered and appears to have a purpose in the magazine. I also like the typographic nature of the editorial. I think that it has (like everything else) been thought of and considered carefully. It feels sophisticated and mature.



This was another favourite because of its typographic nature. It stands out and really does pull you in. I like how it flows down the wall and the hierarchy has been well considered. The message is concise but still tells the reader exactly what it’s about. I also like its interactive nature, whereby people could write on little stickers and stick them too the wall. And the question cards, which make you really think about elements surrounding the subject of technology and connecting. They’re both fun, and also brought you back to reality about moments that occurred in your life and things that relate to you.



This piece really stood out to me because of the typography and illustrations. Although it isn’t instantly clear what its about, just from looking at the shapes and illustrations, it is obviously about place. I like the use of watercolour because it gives it some texture and the different styles of typography help to break up the large amount of text. I feels like there is a narrative taking place simply through the typography.

Overall. I thoroughly enjoyed seeing the degree show. It gave me a real insight into the sort of thing expected to come for when my time comes. One thing that was clear was the high level of quality within the work that we are expected to reach. It demonstrates the level of hard work and dedication that is required. Nonetheless, I am looking forward to seeing what lies ahead and the areas that we can explore within our work.

Image Sets Brief 2

This brief is a follow on from the previous one with slight differences, mainly being the specific sizes for the images and that there are four images per set. Like before the images are based on two different subjects and the images must relate to one another in order to make them a set.

As I have conducted research for the previous subjects (Architecture and Sociology) and did not feel I was able to reach my full potential, or complete the brief, I will continue on with those subjects for this brief.

I began with some simple sketches in order to visualise the sizes and to therefore help construct a layout.

This was a great staring point in order to help visualise my overall design.


I tried to be as experimental as possible with the images. I really like the use of the halftone filter on the architectural images as I find it heightens the image and makes it more visually interesting through the different geometric shapes produced, which is a key element within architecture. I did try to invert the images, but I don’t think they work as well as it detracts from the geometric shapes and lines found within them.


I again experimented as much as possible with these images, but tried to apply a different affect to the images to highlight that they are a different set. I therefore used the stained glass filter on to certain areas of the images. I really like this filter on the images because I felt that the the way the pieces fitted together resembled sociology and society itself with the idea that society is built up of many different elements and must work together to keep order. This is also allowed the images to be both implicit yet legible. With the inverted images, I do think that they are quite interesting to look at, however, I feel it detracts from what the subject is and is distracting and with that I do not think they work as strongly. To be honest, I like the images as whole images with the small area highlighted with the filter as it does draw the viewer’s attention. However, due to the specified sizes, this was simply not possible to display.

I then went on to try out different layouts to see how the images would sit best on the page. I do think that I should have experimented a bit more with the layout and will therefore go back and experiment a little more based on my design sketches. Nonetheless, with the Architecture set of images, I feel the third image works best as the images sit well together and I feel it falls nicely down the page, leading the viewers eyes. With the Sociology set, I feel the both the second and third images work well. I like how they go across the page in the direction of the arrow, which is also the natural direction of reading for many people.

Here I have gone back to try and experiment with various different layouts to see if there are any layouts that I find stronger than above. I do find the different compositions to be interesting but after reviewing all the layout designs on both sets, I find the previous layout designs to be stronger than these designs for both sets. I find this because I feel that both sets of images sit better on the page and are more considered. The layouts read much better and feel more natural to read and with that feel more visually interesting. Through completing more designs, I do feel much more confident in my decision for the final design.

Here I tried to invert the two strongest layouts to see the effect. They have become very abstracted images and are interesting to look at. However, they are not at all clear to read, particularly for displaying in a brochure in my opinion and therefore do not work.

These are my final designs for the two sets. I am pleased with the overall outcome as I have fulfilled the brief requirements and I do find them both to be rather interesting designs, both with the images and compositionally as they present a path for the eye.