Updated Ephemera Project

Based on the feedback I received for my ephemera piece, I went about trying to improve my design.

Here is the final piece:

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So to improve the design, I have tried to experiment and play with some more of the titles – especially Felix Pfaeffli and Hey Studio. I have also enhanced the callouts by changing some of the words grey and layering key words in order to break them up and enhance what they’re trying to say. I have gone through my type detailing – particularly my rag as that was a problem previously. Finally, I have tried to enhance a sense of hierarchy by making my sub-headings bolder and allowing the callouts to play more in the space.

In comparison to the previous design I do think that it has improved. Although I haven’t made very large changes, I think that the changes I have made have improved it greatly. I think that the altered titles have changed the space and made it much more eye catching. I think that this helps with hierarchy and has made it more playful and experimental. I also think that the callouts look better from before because they’re more playful and the different tones help to enhance what is being said. I feel that the design reflects the content – something I didn’t really consider previously and so looked as if they’d just been placed on the page. They now feel more considered in my opinion.

Overall, I am pleased with the new final outcome. I think that I have responded to the feedback well and have taken more time to consider the small details, which is what I believe has made all the difference.


The Yes Show!

On 26th May, I went to the private viewing of the third year’s degree show, called; The Yes Show!

I didn’t really know what to expect, but was immediately amazed at the work created. There was such a wide variety of work on display, with different areas explored.

These were some of my favourites…



This piece stood out to me because of the high level of detail and quality that can be instantly seen. Each element has been carefully considered and appears to have a purpose in the magazine. I also like the typographic nature of the editorial. I think that it has (like everything else) been thought of and considered carefully. It feels sophisticated and mature.



This was another favourite because of its typographic nature. It stands out and really does pull you in. I like how it flows down the wall and the hierarchy has been well considered. The message is concise but still tells the reader exactly what it’s about. I also like its interactive nature, whereby people could write on little stickers and stick them too the wall. And the question cards, which make you really think about elements surrounding the subject of technology and connecting. They’re both fun, and also brought you back to reality about moments that occurred in your life and things that relate to you.



This piece really stood out to me because of the typography and illustrations. Although it isn’t instantly clear what its about, just from looking at the shapes and illustrations, it is obviously about place. I like the use of watercolour because it gives it some texture and the different styles of typography help to break up the large amount of text. I feels like there is a narrative taking place simply through the typography.

Overall. I thoroughly enjoyed seeing the degree show. It gave me a real insight into the sort of thing expected to come for when my time comes. One thing that was clear was the high level of quality within the work that we are expected to reach. It demonstrates the level of hard work and dedication that is required. Nonetheless, I am looking forward to seeing what lies ahead and the areas that we can explore within our work.

Image Sets Brief 2

This brief is a follow on from the previous one with slight differences, mainly being the specific sizes for the images and that there are four images per set. Like before the images are based on two different subjects and the images must relate to one another in order to make them a set.

As I have conducted research for the previous subjects (Architecture and Sociology) and did not feel I was able to reach my full potential, or complete the brief, I will continue on with those subjects for this brief.

I began with some simple sketches in order to visualise the sizes and to therefore help construct a layout.

This was a great staring point in order to help visualise my overall design.


I tried to be as experimental as possible with the images. I really like the use of the halftone filter on the architectural images as I find it heightens the image and makes it more visually interesting through the different geometric shapes produced, which is a key element within architecture. I did try to invert the images, but I don’t think they work as well as it detracts from the geometric shapes and lines found within them.


I again experimented as much as possible with these images, but tried to apply a different affect to the images to highlight that they are a different set. I therefore used the stained glass filter on to certain areas of the images. I really like this filter on the images because I felt that the the way the pieces fitted together resembled sociology and society itself with the idea that society is built up of many different elements and must work together to keep order. This is also allowed the images to be both implicit yet legible. With the inverted images, I do think that they are quite interesting to look at, however, I feel it detracts from what the subject is and is distracting and with that I do not think they work as strongly. To be honest, I like the images as whole images with the small area highlighted with the filter as it does draw the viewer’s attention. However, due to the specified sizes, this was simply not possible to display.

I then went on to try out different layouts to see how the images would sit best on the page. I do think that I should have experimented a bit more with the layout and will therefore go back and experiment a little more based on my design sketches. Nonetheless, with the Architecture set of images, I feel the third image works best as the images sit well together and I feel it falls nicely down the page, leading the viewers eyes. With the Sociology set, I feel the both the second and third images work well. I like how they go across the page in the direction of the arrow, which is also the natural direction of reading for many people.

Here I have gone back to try and experiment with various different layouts to see if there are any layouts that I find stronger than above. I do find the different compositions to be interesting but after reviewing all the layout designs on both sets, I find the previous layout designs to be stronger than these designs for both sets. I find this because I feel that both sets of images sit better on the page and are more considered. The layouts read much better and feel more natural to read and with that feel more visually interesting. Through completing more designs, I do feel much more confident in my decision for the final design.

Here I tried to invert the two strongest layouts to see the effect. They have become very abstracted images and are interesting to look at. However, they are not at all clear to read, particularly for displaying in a brochure in my opinion and therefore do not work.

These are my final designs for the two sets. I am pleased with the overall outcome as I have fulfilled the brief requirements and I do find them both to be rather interesting designs, both with the images and compositionally as they present a path for the eye.

Image Set Research

For this recent project within the image block, given by Ray, we are required to complete two sets of images relating to two separate topics. The images must relate in some way, to allow the viewer to recognise that they are a set of images.

The chosen subjects are:

  • Architecture
  • Sociology

Architecture Research:

What is architecture?

(Reference: http://www.dictionary.com/browse/architecture )

  1. the profession of designing buildings, open areas,communities, and other artificial constructions and environments, usually with some regard to aesthetic effect. Architecture often includes design or selection of furnishings and decorations,supervision of construction work, and the examination, restoration, or re-modeling of existing buildings.
  2. the character or style of building:
    the architecture of Paris; Romanesquearchitecture.
  3. the action or process of building; construction.
  4. the result or product of architectural work, as building.
  5. buildings collectively.
  6. a fundamental underlying design of computer hardware, software, or both.
  7. the structure of anything:
    the architecture of a novel.

I wanted to gain some visual examples in order to help gain an idea of what is used nowadays and style of imagery. These images are from the Welsh School of Architecture prospectus, which prospective students view when deciding on their future options. I really like the use bold colour that instantly stands out and the use of geometric shapes. This is mostly found on the cover and on the inside of the cover, there is a distinctive link and I like the editing done on the images, despite their simplicity, there is a clear connection. Further along the brochure the connection is lost due to the clarity and structured style of the layout. The style of images vary, from the inclusion of people, to materials to more abstracted images. I like the style used and the diversity applied, however, I would like to see the connectivity of the images continue throughout them all.


Sociology Research:

Reference: http://www.dictionary.com/browse/sociology


  1. the science or study of the origin, development, organisation, and functioning of human society; the science of the fundamental laws of social relations, institutions etc.

I could not find as many images for sociology. These are three individual images from different prospectuses that represent the subject of Sociology. They all differ, but I do like the first image as it takes more of an abstracted route and still makes a statement about society. I find the other two images take a more direct route, which do also work well and therefore I think it is about having a combination of these to display the different aspects found within the subject in order to highlight its diversity. I will try to aim for this in my work, but to also create a clear connection, as is found in the architectural images.