Updated Ephemera Project

Based on the feedback I received for my ephemera piece, I went about trying to improve my design.

Here is the final piece:

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So to improve the design, I have tried to experiment and play with some more of the titles – especially Felix Pfaeffli and Hey Studio. I have also enhanced the callouts by changing some of the words grey and layering key words in order to break them up and enhance what they’re trying to say. I have gone through my type detailing – particularly my rag as that was a problem previously. Finally, I have tried to enhance a sense of hierarchy by making my sub-headings bolder and allowing the callouts to play more in the space.

In comparison to the previous design I do think that it has improved. Although I haven’t made very large changes, I think that the changes I have made have improved it greatly. I think that the altered titles have changed the space and made it much more eye catching. I think that this helps with hierarchy and has made it more playful and experimental. I also think that the callouts look better from before because they’re more playful and the different tones help to enhance what is being said. I feel that the design reflects the content – something I didn’t really consider previously and so looked as if they’d just been placed on the page. They now feel more considered in my opinion.

Overall, I am pleased with the new final outcome. I think that I have responded to the feedback well and have taken more time to consider the small details, which is what I believe has made all the difference.

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Design as Activism – Ephemera

As well as our animation we are also required to create two pieces of ephemera; one printed, one digital.

As a group we have decided to hold off on discussing the ephemera pieces because as it says in the brief, the visual style on all pieces must be coherent with one another and therefore we wanted to focus on the animation and developing the visual language for that. We have however discussed ideas of what we could do for the pieces.

For the printed ephemera we thought of creating like a double illusion – like a child’s book where you have to move or remove something to reveal something else.

Research:

D&AD 14 – New Blood Winner: Fashion Motograph:

In this design students used an old technique called motograph which is an optical effect that can animate static images. I like this project because it is an old fashioned technique that has been used in a contemporary context. Not only that but I really like the optical illusion within it and I think it not only has an impact visually, but fits well within the context of the concept. It is very simple, yet well considered and has a beauty attached to it.

I think this style could work well within our project through displaying a healthy and unhealthy world. I think it would be visually impactful to create something along these lines because it would show the effects of deforestation and the seriousness behind it – as long as it is not done in an overwhelming or frightening way, as that could deter individuals to make changes.

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With the time constraint Dee managed to create a pull out leaflet which contains illustrations and information from the animation. I really like the overall effect of the ephemera piece because it is both interactive, quirky and informative. The visual style matches that of the poster and the animation and therefore feels like a part of a campaign. I like the limited colour palette as it prevents the piece from becoming overcrowded and overwhelming visually. The design is different to what was originally researched, but nonetheless, I think it fits the purpose effectively.

Moving away form the interactive leaflet we have decided to created a printed poster and a digital GIF to go alongside our animation. As we still have work to do on the animation, we decided to split the workload so that I will work on the animation to finalise it, Dee will work on the poster and Joe will work on the GIF.

Work on the animation can be found on the Design As Activism Progression of Work blog post.

Here is slideshow snapshotting each frame of the outcome of Joe’s GIF:

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I think that the GIF works well as it shows a healthy world changing into an unhealthy world with the ‘What’s Your Legacy?’ logo to end. The idea behind this was to capture the essence of the destruction of deforestation. We decided on the unhealthy world because that displays the result of our actions if we don’t try to resolve the issue now. Although the unhealthy planet is not featured in the animation itself, due to its message I still think that it works well and relates to the animation we have created. The rotating globe is a main and constant feature throughout, which therefore creates the visual link between the GIF and the original animation.

Here is Dee’s design for the poster:

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With the poster we have decided to include the globe because as previously mentioned; it is a key and constant element throughout, however, we decided t make the character the focus point as that brings in the human element into the ephemera pieces. I think that it reminds the viewer that it is an issue that needs to be addressed by people. The style of the illustration has a positive notion attached and therefore does not overwhelm the audience or frighten them too much, because as research has shown that will only deter the audience from making any form of change at all. I also feel that the graphic nature of the designs will appeal to graphic designers more, therefore targeting our target audience.

After Dee had shown me the poster we began discussing the piece and she suggested pushing it that one step further by adding in a code that the viewer can scan that will then take them to the you tube link of the animation (once it is uploaded). This idea stemmed from Green Peace brochures, which she showed me:

It works through an app called Blippar and works similarly to a QR code – you simply scan the orange, circular symbol through the app and that will direct the viewer to the attached link. We therefore thought that if we could get it to work it would be a nice addition to the campaign as it would bring the poster to life in a way and allow the viewer to connect with the campaign more and could open it up to a wider audience. It also continues the interactive nature of the ephemera pieces, such as in the pull out leaflet.

Although we have made the decision to work separately on various elements, we have remained in contact throughout, constantly asking one another their views on the work created and whether anything needs changing. I think that due to the strength of our communication the pieces all work coherently with one another and all follow the same visual language.

 

 

Protest – the power and impact of word, image and narrative

Todays lecture explored the power of protest and the rippling impact it can have within society. Both historical and contemporary examples were explored.

Historically, examples from the suffragette era were shown. This is one of the most well known examples of successful protests where women marched for the vote. It is thanks to these efforts that I am now able to vote and it can be something taken for granted at times. Generally, the ephemera created was beautiful hand braided banners and in a slightly more subtle approach teacups with the words ‘Votes for Women’ on them were created. The contrast to this was the ephemera created for anti-suffrage; where by they would demonise women in order to frighten people to prevent women from having the vote.

 

Along with that was the famous movement of the Anti-Vietnam protest in the 1960s. The ephemera created here has a much more immediate feel to it. They are not as beautiful as the suffragette ephemera but they are just as powerful and impactful.

Coming back to 2017 we are still seeing large protests being carried out particularly against Donald Trump. Nowadays we are seeing an array of ephemera pieces being created; some immediate pieces and others that are more considered and designed. This shows that both styles work within a protesting nature.

Three of my favourite examples shown from the presentation were Occupy London, Protest at Westminster and Anthony Burril.

Occupy London design ephemera to stand against globalisation and capitalisation. They particularly stand against banks. This is created from making tweaks to existing things such as typography. Through using hints of typography found in well known newspapers it creates an instant connection without being too explicit. I really like the thought of using something which already exists but altering its context.

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I found Protest at Westminster to be an extraordinarily powerful image. It forced people to notice the devastation of the refugee crisis. Through placing life jackets; each with the name of a deceased refugee, across the grass from Westminster, it gives a brief insight into the scale of the problem without being too loud or brash, unlike most protests.

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Finally, I really liked Anthony Burril’s piece because although it is a simple typographic poster, the process of its creation gives it a real impact. Through using oil cleared from the Mexican Gulf, it gives the words on the poster more meaning and context. The type alone is rather powerful in my opinion, it is simple and bold and immediately grabs your attention, but the careful material selection gives it that extra impact.

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Overall, I found the lecture to be quite interesting and insightful. It does make you think of all the styles of ephemera created for a protest and how they differ. The style of tone changes and the target audience changes with it. From a design approach, it is interesting to compare the considered pieces with the immediate ones. They both do their jobs successfully and achieve the same goals, but through exploring different channels.

 

Ephemera – Peer Review

Wednesday 7th December was the deadline for the Ephemera project. We all went around and looked at each others and were then placed into pairs and told to review each others work in depth.

I was paired with George. We both thought that there were strong areas and areas for improvement in each of our pieces.

Here is the peer review form:fullsizerender-20

Upon reflection of George’s comments, he said that he felt there was a strong consistency throughout and that he did not get confused or lost. He did say that I should perhaps play with the negative space more and with the typography of their names more. I do agree to an extent, as I do wonder whether I could have been more ambitious with the typography of their names, whilst keeping a consistency? With this I think I should have played a little more to see what may have worked. With the negative space, I feel it is just as important as the spaces filled in and with so much text I did not want to overfill the space to make for  disjointed reading.

Overall, I am pleased with the feedback I received as it was mostly positive with good points for improvement.

Ephemera – The Process

From completing all of my research I am now more confident about tackling this project. I am constantly referring back to the brief to ensure I complete it to the highest standard. I therefore began with creating some sketches of brief designs to see what could potentially work. I also placed the text into an InDesign document and began to play with it to see how it could all fit in.

I found that there was much more text than what I’d anticipated and so I found it to be a struggle to fit everything in nicely. I found Jessica Walsh’s interview to be the most problematic as she had much more text than everyone else. To overcome this I thought I’d place her over three pages and try to fit one of the other designers on to one.

At this point I had a tutorial with David, he said that my layout had a nice pace to it and liked my experimentation with the typography, especially with ‘Sawdust’. However, he did say that I needed to work on my type detailing and asked whether left align would work better, but if I were to go for justified text then I would have to work on the detailing. I found the tutorial to be really helpful, he gave me useful points to think of and it gave me a chance to reflect properly on what I had done. I was happy with the system I had put in place, but really needed to start considering the finer details to make it stand out more.

One thing I wanted to address was the typeface. I used Helvetica. I really liked this choice because it was a large font family, giving me more options to play with the weights to help gain a sense of hierarchy. However, I did find that it was a large typeface and when looking at some of my peers work  they managed to have more space on the page due to their choice of typeface. I also had a lot of type detailing issues. From this I decided to change it to Gill Sans, another strong typeface in my opinion. This gave me more room on the page and also helped with some of the type detailing issues, although more work is still needed with that.

As well as altering the type I also wanted to play with the quotes I pulled out. I really like the outcome of these as I feel they pop on the page and are much more visually interesting in my opinion. Furthermore, I tried to resolve my d=type detailing issue, but found that justified text was simply not working.

I also had a group tutorial with Neil and some peers. I though on the whole it went well, however, Neil did pick out some key points and questioned the feeling that justified text gave and where we would normally find it i.e. newspapers etc. Upon reflection part of me felt that this piece of ephemera is designed to be informative and for that justified text works. On the other hand left align text has a much more humanistic feel to it and I thought that as I was dealing with real people, real designers that it should have a more human and fluid feel to it. My peers also pointed out that there was a lack of consistency with the placement of the ‘CINEMA….’ text on each page making it slightly difficult to read. This is something that I will definitely address. Going away from the tutorial I realised that each decision made has an impact of some sort and that I must consider the feeling or emotion that the choices I make have on the audience. It comes down to having a deeper understanding of people and society in general. This is not a mindset that I am used to having and therefore I believe that with practice and time this will strengthen within my work.

 

Changing the alignment of text does give the ephemera piece a different feel, through feeling more relaxed and fluid. However, I still found that there was more work to be done with the type detailing, such as ensuring the rag was to a high standard etc.

I felt that once I’d corrected the errors, it was a great improvement. I was given pointers by David to look out for widows and orphans and also lines that ended with one word as the start to a new sentence as this prevented disjointed reading and are important elements to note with type detailing. He also noted that there was a lack of consistency with Felix Pfaeffli and Eike König compared to the other names due to the kerning, hence the change seen above. I agree with the comments David made and I am happy with the change. Although there is now a consistency, I still feel there is a variety between the style of typography between each designer, which I am pleased with.

The final element of the booklet was the back and front cover. Initially I was pleased with my designs. However, after speaking to David, he said I should place the both the designboom logo and chapter logo on the back and that the social media links didn’t need to go along the side, although he could see that I was trying to create balance. With the front cover he suggested I play with the hierarchy a little more, especially with the text in the bottom left corner. He also made a point about playing with the words ‘presents’ and ‘festival’ through rotation perhaps.

I took on board all of the comments and played with the two covers. I am much happier with these. I feel they are more refined and stand out a little more as there is a stronger sense of hierarchy.

Here is the final piece. I printed on to light green coloured paper as I wanted the text to stand out and felt a bold colour would detract from that. Although the print quality is not great on the whole I am pleased with my design. I feel it is clean, has plenty of negative space to aid the design. I am also pleased with the experimentation of typography, although I do wonder if I could have pushed it further. I also think that the type detailing has been executed well, although there may still be areas I could work on.

On the whole, I have thoroughly enjoyed this project and the restricted parameters given to work in were a challenge and I like a challenge. I have never designed or been faced with a brief like this before and therefore it has been a huge learning kerb for me. I now understand why there is a need for a grid system and have gained a deeper understanding into what is required when designing for a client and target audience. I felt Neil really opened my mind into a different way of thinking and approaching a given design brief, which I will take with me whenever I am given a brief.

Typography Workshop

On 29th November I took part in a workshop that took a more traditional approach to typography. We were asked to listen to different audio clips and depict the tone of what was said typographically through playing with scale, boldness and placement of type.

Overall, I found it to be a fun activity that really made me think about the way type can portray the tone of speech. It was a little difficult to really capture the essence of what was said and how it was said, but the more I did it the more I felt I was able to pick up on the subtle hints within the voice. I also enjoyed using ink and a paintbrush as it gave the pieces an organic feel and was nice to take a step away from digital media .

I was pleased with the outcomes I created, particularly the last one as I felt I managed to capture the way the message was spoken and conveyed that on paper. I was given positive feedback regarding the piece as I was told I managed to visualise what was said and the way in which was said.

Moving on from this, I think it is definitely a good exercise to complete as it develops skills in being able to hear subtleties within speech and is also nice to work in a traditional format every now and then. In terms of the brief I think it has helped to give an insight into what can potentially be created typographically, for examples with quotes etc. It allows for another level of play and experimentation within the piece and can help convey to an audience the tone of what is said. It is something I will consider using for the project and may experiment with it.

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Group Tutorial

On Monday 28th November I had a group tutorial with visual communicator lecturer Neil Angove. The session began with a piece of advice from Neil; ‘Always begin a project at the end.’ I thought it was quite an odd statement but after some thought did make a little sense as I think you are able to see what is achievable rather than wasting too much time on something that simply won’t work.

He also told us to ensure we keep an eye on the brief throughout the project. This is something I fully understand and intend to do throughout this project as it ensures the final outcome complies with what’s been asked.

Moving on from that Neil began speaking to us about three objectives that we should always consider when designing;

  1. We are always designing for somebody.
  2. We are communicating to somebody.
  3. We are communicating for a purpose.

With this in mind it is important that I gather as much information as possible about the client to gain an idea of how they think and speak and what it is they want.

It is about how other people think and behave that informs the design and not about how I think or what I like – this is key within graphic communication as we are representing another body and therefore have an influence on an audience on how they convey said body.

For this brief the purpose for communicating is to give an insight into the designers and to represent designboom and who they are.

I asked Neil for advice regarding consistency and variation within the book. He advised to create a suitable grid structure that shows there is a system in place and does have a level of consistency, but that I am able to create variations within, which will work better if I use rows as well as columns. So for this I will experiment with various grid systems to see what works best.

Overall, I found the tutorial to be a great help and with that has really changed the way I think and approach design. I found it to be very influential and has helped to shape the way I go about tackling any future design briefs. This is through the research and the style of research needed, particularly in terms of the client and target audience and with that the way I think must change as I must think like that individual or company. I am pleased I attended the session and I feel a little more confident about this brief and my approach to design briefs.