Changing Faces Editorial Design – Initial Ideas

From selecting my article I have began to develop some ideas on behalf of the article.

I started by sketching anything that stuck out to me from the article quite roughly just to gain a sense of what could be played with and whether it would spark anything.

I started by playing with the words ‘truth’ and ‘lie’ in a range of typographic styles to see what would potentially work best. I quite liked the bold, sketchy style of the word truth because I think it relates to the words Trump speaks, he is both bold and rather sketchy with his statements. However, I also like the way the word lie wraps around the word truth, giving the illusion that it is difficult to separate the two. I do think that it can be improved and pushed further however, because it is too neat and pretty – something Trump’s statements are not – they are designed to aggravate.

From this I then went on to consider material use and what form of imagery I could use. A lot of inspiration has derived from my research and David Carson’s work and therefore a lot of my ideas involve layering text with imagery and creating confusion within that.

I want to convey the sense of confusion and chaos with some information being interwoven in the imagery but making it difficult for the reader to work out what it is. I think that this will pinpoint the essence of the of the article. I therefore think that mark-making layered with typography will be the best option for the imagery.

I am also considering the idea of creating layers by ripping pages and physically creating the sense of confusion. This also applies with potentially using tracing paper to create layers.

I created a few layout spread ideas just to try and gain an idea for the layout itself as I have focused a lot on the imagery element. I stopped after the third design idea because I realised that I could go on and on creating layout designs and potentially forget what I am trying to communicate. I therefore I think the best thing for me to do is to go on to InDesign, get all the text on a document and begin to work out a solid grid system, what typefaces to use and separate the text over the three spreads so that I know what each spread is discussing.

Overall I am pleased with my initial ideas and I think that I have deconstructed the text well, developing ideas that have a strong relationship with the text. I do think however, that I need to speed up the pace on my work and actually get designing. In reflection, I think I have spent a little more time researching than what I should have and for future projects I will create a timetable and set dates to complete various tasks by.

Going forward I will now develop my ideas and concepts and print them off to see what works best.


Group tutorial with Matt:

When I had my group tutorial with Matt, I discussed my thoughts and ideas and he suggested to push the concept further, I could potentially distort the actual layout of the editorial to create a sense of confusion within that as well as the imagery. I do like his idea and it is something that I will explore further alongside my original idea. My concern is that as editorial design is new to me, I do not feel I know the rules enough to be able to break them yet. I am also worried that if I push the design too far that it will become a mess and too illegible to for the viewer to read.

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Changing Faces Editorial Design – Further Research

In light of selecting which article I am going to be working with for the duration of this project I have tried to create some initial ideas and although I feel I am developing a concept, I am struggling with thinking of what medium to use to create the imagery. I have therefore done some further research exploring examples of what artworks, typographic work and even photography work have been created surrounding the idea of truth/ deceit and confusion.

Typography:

I have selected quite a range of examples to help give me a broader scope of ideas to work with. What I do notice in quite a lot of them is the use of layering – both physically and digitally. I think it works really well as it creates confusion to the reader and requires them to draw out the relevant information – it makes the reader work at the piece. I particularly like the bottom left image because I think that it has a level of art to it also. It is has depth and is dark – as if visualising deception.

Photography:

I chose these images because I like the level of playfulness and manipulation that has taken place. I like how the first image plays with traditional portraits – it would be obvious to include a photo of Donald Trump himself – this therefore allows the idea of a portrait to still be used, but allows the balloon to become symbolic. I like the centre two images because they again play with traditional portraiture through the use of layering and replication. This to me symbolises that a person has many faces and it is difficult to know which is being used. I chose the final image because of its creativeness, the cutting of the pages in the book means it cannot be read coherently. It is difficult to pull out any information from the sea of random words that can be seen – I think this almost acts as a metaphor to Trump and the media in general. With so much information being put out into the world, words become lost and almost meaningless.

Fine Art:

These are the final two images that I selected and I chose these because I like how abstract they are. Figures and elements na be made out in both paintings – the second more than the first; but both play on the idea that things may not be what they seem and what we are presented with may not be absolute. This I therefore think relates to the article and President Trumps statements – what he says may not be the truth. You have to study what is said – just like these paintings. I like how the second image combines text with the imagery – this is a potential avenue to explore.

David Carson:

I am particularly fond of David Carson’s work. I like how playful and experimental he is with typography. The use of layering makes the text difficult to read, only certain words can be pulled from the images. I really like this idea for my chosen article – there is definitely a sense of confusion within each of the pieces above – and that is the mood I am trying to depict.

 

 

Changing Faces Editorial Design – Chosen Article

After taking time to consider what article to work with for this brief, I decided to go for; ‘Can President Trump Handle the Truth?’ I decided to go for this one because I found the article interesting and when doing research into editorial designs, I was drawn to the ones that seemed to have layers and an element of deceit.

I think that this article has a lot of potential, especially to play with the idea of truth and deceit – I feel that there is potential for a lot of experimentation with both the typography and the imagery. I think that this will allow the design of the article to have a concept to it that will follow through into the body text.

I have made a start by deconstructing the article. I have read it several times and broken it down into what I believe is the skeleton of the article and removed any unnecessary text. This means it will be easier to work with the text and also bring more of a focus to the article because I believe the content is just as important as the overall design – the two should hand in hand with one another.

Breaking the article down and from reading other articles surrounding the subject area, I understand that it looks at Presidents Trump’s unorthodox statements. He is able to play with fact and fiction with ease, with some allegations having no evidence to support them and others becoming true after being made. He is able to push the boundary to a level that still allows him to escape should anything go wrong. It is difficult to distinguish what is fact against what is fiction.

I have completed additional research and read multiple articles that all echo what is being said in the article above. All look at the undeniable fact that Trump creates his own reality and is quick to ensure that he is correct no matter what. Some of the statements made in the past are unarguably questionable and really do provide an insight into the character of America’s President. This reflects on his approval rating, currently below 40%. ‘Instead, he overwhelmed his interviewer with such a profusion of misstatements, half-truths, dodges and red herrings that one grows dizzy trying to untangle it all.’ This was taken from an article in The Guardian, in response to President Trump’s interview with TIME. ‘Trumpspeak’ was a term spoken of quite a lot in the article in The Guardian, which leads me to think that this new form of playing with words is rather unique to Trump himself.

From this I will continue to reflect on the content and also what others have written to ensure I capture the true essence of the article. However, I will now go on and start creating visuals for the article.

Other References:

Changing Faces Editorial Design – Research

Below are examples of editorial designs from books to magazines and other sources.

With this design, I like the contrast between the black and the white, especially with the composition of the elements on each page. What I find particularly interesting is the cover, two of the letters cannot be seen, depending on the angle you look at it from, it plays on the viewers perspective. This completely changes what the title says, with one angle saying ‘Funfairtown’ and the other, ‘Unfunfairtown’ and with that the perspective of the context of the book. It plays on both positive and negatives connotations. I also like the centre, left image due to the alteration made to the image. By simply placing a white rectangle over a section of the image it completely changes how the image is read and forces to viewer to question what it could be. I think this design uses simple design principles effectively and understands the impact caused. Simplicity is definitely key here.

I think that this is a particularly strong design because of the experimentation of type (as can be seen in the top right image) and the use of imagery. It is titled Made of Shade by Jacob Bang and although I haven’t read the magazine, there is a clear correlation between the design of the content and the title. I think that there is a strong consideration to the negative space and the placement of type which helps to control the pace and the direction of the path of the eye. I particularly like the bottom right image of the two faces facing each other. What I like most about it is the deception behind it – they aren’t shadows of faces, but scrunched up pieces of paper with light being shone on them at an angle to create the silhouette of a face. I think it is clever to create a sense of deception within the design. Along with that I like the composition of the elements on each page, each page clearly follows a structure that allows it to develop a visual identity.

I selected this editorial design because I liked its simplicity and clean style – particularly in the top two images. The type used works coherently with the style of the images. The consideration to negative space definitely helps to control the pace, it is calm and refined. However, I particularly like the double spread in the bottom image because I like the way in which the type layers the images. Although there is some bold text shouting towards the viewer, underneath there is more to be uncovered. I think that layering definitely works effectively. I like how key words have been italicised to stand out, creating a key focus on the page, this in turn will draw in the viewers attention.

I think that this is a clever design, I like how the idea of a word search is embedded into the design – It holds the idea that what we are given a lot of information but have to dig for the important things. It is as if the bottom right image is the solution to the top right image. I think that the contrast in the negative space and the amount of elements on each page really help to control the pace of the pages and therefore has more of a narrative and context attached to it. I think that the bottom left image has been designed well to control the path of the eye, this being created with the differentiation in weights and size, this also creating a sense of hierarchy.

Although I haven’t read this book, even from first glance it is clearly relating to climate change through the choice of imagery. I like how they have used a leaf, and focused on its skeleton to depict the issue taking place. I also like how short and simple the statements are on each page, contrasting with the large numbers, that instantly pull the viewers attention. It has a very simplistic style, whereby anything unnecessary has been removed and almost feels like the page is running out of elements – like it’s reflecting the earth. I think that the style, layout and lack of colour scheme all reflect the content of the book. The lack of body text and elements also means that the overall pace is quite slow, it’s like it is asking the viewer to study the page and really absorb the information.

This magazine is a lot bolder and colourful in comparison to the other editorial designs, however, I like how they have taken an image and really played with it and manipulated it. The whole magazine feels much more experimental and playful. The placement of type pushes the boundaries of what is usually perceived as normal and tests the rules of legibility. Nonetheless, what I like about this editorial design is that each page is exciting and bold, it really knows how to grab attention and keep it throughout. As it looks into beauty, I think that the design of the pages relate well to the content, it clearly expresses the imperfections within the beauty industry.

These are not all from the same magazine or book (apart from the bottom two images), these are just a few pages I came across that caught my attention. I like the top right image because it can give the impression of deceit, with some information being given and others hidden – this is similar to some of the previous editorial designs I have explored above but uses colour rather than just black and white, which is definitely something to consider. With the top left image, I like how the words are not clear to read due to the use of layering and pushes the boundaries of legibility. I also like the bold type and the use of colour, it is definitely striking and loud. As for the bottom two images I like the ripped effect on the page and the change in weight of the type – it feels like information has been revealed and is no longer hidden.

 

Changing Faces Editorial Design – The Articles

We have 10 articles from which to choose from, these being:

  1. Silicon Valleys Quest to Live Longer.
  2. Is Fat Killing You? Or Is Sugar?
  3. Everything will change.
  4. Can President Trump Handle the Truth?
  5. Can a French Friar End the 21st Century Slave Trade?
  6. About a Boy.
  7. A Decade Lived In The Dark.
  8. I Took The AI Class That Facebookers Are Literally Sprinting To Get Into.
  9. Aaron Banks: ‘Brexit was a war won. We won. There’s no turning back now.’
  10. How an Anarchist Bitcoin Coder Found Himself Fighting ISIS in Syria.

I have read all 10 articles and with each article broke it down into some simple bullet points in order to break down the large body of text and to try and see the potential each one has.

From here I selected the articles that stood out the most to me. These included: ‘Everything Will Change’, ‘Can President Trump Handle the Truth?’ and ‘Can a French Friar End The 21st Century Slave Trade?’

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Everything Will Change:

I chose this article because it surrounds the issue of climate change, something which immediately caught my attention. However, what I liked most was the tone of the article. Unlike the others, it was not written about someone else or looking through an individuals perspective, it is as if the writer is writing directly to the viewer – creating a connection with said person. There is a sense of pleading and despair throughout.

But what worries me with this article is that there have been so many visualisations of climate change, I worry that the design will be something very cliche. For example, mark making could be done with materials such as oil and coal, but I feel that this is something that has been done before – how do you create something different?

Can President Trump Handle the Truth?:

I selected this article because I found the topic interesting. It is known that Donald Trump makes many allegations that have put not himself but the people he has spoken of at scrutiny. What caught my attention with this article was the idea of truth and deceit – a concept I think can be played with within the design of the spreads. Although the writing style is not the same as Everything Will Change, upon reading the article I found that there are quite a few key statements that could be pulled out, highlighted and played with – creating more room for experimentation.

I do worry with this article whether it will be too constraining and whether I will struggle to develop several concepts to play with.

Can a French Friar End The 21st Century Slave Trade?:

This was the final article that stood out to me. To be honest I found the article quite shocking because I didn’t realise the severity of slavery across the world, not only in South America. As well as that I didn’t realise that there were so many different slave trade’s to be found, reading of the dangers people like Xavier Passat the French Friar have in trying to stop slavery made it more real. It was clear through reading the article that not enough is being done about slavery. I therefore thought that this would be an interesting article to design. I thought that it might be interesting to try and create imagery depicting slavery – not explicitly, but by perhaps through an emotion, where colour choice and material choice would be key.

This article would need a lot more research as I do not know anything about the slave trade and I worry that I will spend too much time researching and not enough time focusing on the designing. I feel at the moment it has a wide scope because I do not know much about the subject and depictions of it, which may make it difficult to narrow down in the time I have to complete it, potentially making the narrative confusing and difficult to read.

Changing Faces Editorial Design – The Brief

For our newest project we have been given a brief to combine all of the skills that we have learnt throughout our first year into an editorial design. This will mean combining typography with image making with narrative to create three double page spreads. We will have the option of which article we would like to design around, based on current issues taking place in the world.

As designers it is indicative that we have a firm understanding of the world around us, both locally and internationally.

Editorial Requirements:

  • 3 double page spreads or 2 double page spreads and 2 single pages (total of 6 pages).
  • Minimum size requirement for each page: 315mm x 225mm.
  • Minimum word count: 1500.
  • Article should be backed up with additional research and original images.
  • Concept is key! Explore several concepts before committing to one.
  • Consider: typographic hierarchy and detailing, grid systems, image hierarchy, legibility, colour range, font choice, paper choice.
  • Evidence of creative and innovative thinking is key.
  • Design Sheets – you will develop a number of iterations of your double page spreads, these must be printed ad bound and evidenced.
  • Print off proofs throughout – as this is a print project.
  • The target audience is you.

 

Keynotes Term 2

02/02/17 Purple Haze – Art Nouveau in 60s Psychedelia

This keynote focused on how past concepts can resurface in new forms and is something which applies to every discipline. Although it focused on Art Nouveau in 60s Psychedelia, the key message was that we should not take work from the past and recreate it, but to take the concepts and features of past work and fuse them with your own style to create something new.

Art Nouveau in 60s Psychedelia was used as an example of this process. Art Nouveau was an era that began in the 1890s until the first world war. Its distinct style include swirls and natural motifs – no geometric shapes can be found. There were also women integrated into the design causing a confusion in the image as to where nature begins and the woman ends. The patterns of nature were also often abstracted.

The theme here was Metamorphic: The integration of the human figure and nature.

Key figures that displayed the style of art nouveau were explored in the lecture. It began with looking at Gaudi’s work, a famous Spanish architect whose work reflects the nouveau style within its structure from the curvature of the buildings to the beautiful stained glass windows.

There was also William Morris, a famous textile designer whose works were highly influenced by nature. He incorporated that through distinctive patterns creating abstracted forms.

Aubrey Beardsley was another, an illustrator whose work reflected anti-establishement. At the time the drawings were never really celebrated, but came to be of importance in the 1960s.

During the time of art nouveau it became known for its exploration of sex and sexuality and altered states of mind. This was known as metaphysics. There was a level of freedom and going against society.

This resurfaced in the 60s. One example is an image of John Lennon and his son standing next to a reworked Roles Royce. The Roles Royce traditionally symbols upper class and wealth, however, the painting alters that states and almost makes a stand. Another example is Lewis Carols’ Alice in Wonderland piece which has been influenced by Aubrey Beardsley’s work. This was the beginning of when past work was taken and restyled.

Even the typography began to change. It went beyond the obvious and went against the rules of legibility and its effectiveness to communicate was sacrificed for a visual representation of the experience of a rock concert. These were of course important aesthetic decisions, but the psychedelic patterns and exploration of the sub-conscience were all anti-establishment.

As we can see from these examples that the original art nouveau style was not simply taken and remade in the 60s, but was taken and reworked and reimagined, with the addition of a new style, creating something new and unique. The concepts and symbolism of art nouveau remained the same, but elements of its style did not.

This is something that we as practitioners should aim for within our own work. To look at the past and take elements and concepts and merge them with new ones to create something original and exciting.

 

09/02/17 ‘No Sex Please, I’m Sherlock’ Applying Academic Theory and Writing to Your Ideas

This keynote focused around ‘Where do academic ideas come from?’

As a case study Dr Ashley Morgan looked at the TV show Sherlock on BBC. In the clip shown, it revealed Dr Watson trying to get to know Sherlock through asking if he has a girlfriend or boyfriend. Sherlock, does not know how to socialise and thinks that Dr Watson is asking him on a date, which he states clearly that he is only interested in his work. As an initial introduction it reveals that Sherlock is an asceticist.

Asceticism in the past was mainly religious; i.e. when people would become nuns and monks and give up sex. Contemporary asceticism revolves more around the body; i.e. giving up chocolate or wheat etc.

It is questionable whether Sherlock is asexual (has no sexual desires or feelings) but it becomes clear throughout the show that he has a sexual nature and therefore we can deduct that he is an asceticist.

Sex is a symbol of masculinity. But how is masculinity portrayed on TV? It is often portrayed in a fixed manner – we understand them as masculine and heterosexual.

Heterosexual male values: married, employed, sometimes violent, wear suits and ties. Examples of this can be seen within other detectives on TV such as Lewis, Luther and Alec Hardy.

However, Sherlock does not fit these profiles yet we do not really question Sherlock masculinity. He demonstrates this through his homosocial partnership with Dr Watson (a relationship that falls just before sex), he is a hyper-intellect, he is a narcissist, takes drugs – but is not addicted, he has mastery over drugs and his clothing – it is ascetic and ambiguous.

This case study revealed the amount of reading taken around the subject and original idea and has allowed it grow and develop into an argument. It explores both sex and masculinity that began from watching an episode of Sherlock.

From this I have taken that as an academic student I need to around areas of interest. You am unlikely to find books or papers which directly relates, if so then you are simply replicating what someone else has said. It is important to make links between academic readings and your idea with your own writing.

 

16/02/17 Sustainable Design Thinking  – Key Strategies

We are living in an economy that has certain characteristics . The Linear Economy: Take, Make, Waste – this is not sustainable practice as it is based on fast consumption and intensive resource throughput. We as consumers consume on a fast rate.

If everyone on the planet consumed as much as the average US citizen, four Earths would be needed to sustain them.

The circular economy closes resource loops, slows consumption and therefore allows  sustainability.

80% of environmental impacts of a product or service can be locked-in at the design stage. This shows the impact and influence that designers can have on the economy and how people consume products.

Strategies to Employ

Rethink and Eco Innovation – Identify new and better ways of fulfilling customers requirements which are also better for the environment. It is about questioning the products to solve the problem in order to reach the final destination.

Dematerialising – replacing products with services or potentially services supporting products. Airing as opposed to buying products susceptible to technological obsolescence. Rethinking the benefits of services such as laundrettes rather than buying a washing machine. There are concerns that dematerialisation is an additional service, rather than replacing products.

Products are Important. We live in a physical world and so need physical objects, therefore what about extending the life of objects? This could help sustainability and reduce consumption.

Obsolescence:

Technological – when new models are introduced into the market, such as phones and iPods etc the old models are no longer needed or wanted. Also some products are designed to have a certain life span, meaning after that time they cannot be repaired, only thrown, leaving the customer going back to buy another.

Psychological – there are so many on products on offer that people feel pressured to buy something new and also are unhappy with what they have.

To conclude, if we keep in mind the impact that whatever it may be we are making has on the economy, consumption and the environment, then we can become more sustainable. We can do this by enhancing the relationship people have with their objects because it is harder for people to dispose of items when they have developed an emotional connection.

 

30/03/17 – Writing Your Essay

This session revolved around the essay itself and key pointers to note for when we come to writing.

  • ADD YOUR BLOG POST ADDRESS TO THE COVER OF THE ESSAY FOR THE PDP!
  • You have to apply theory to a visual thing – something in the world.
  • Always think… What are you doing? How are you doing it? Why are you doing it?
  • The essay must have an argument – don’t just review ideas.

3 Key Things the Essay Must Have:

  1. Question/ Argument/ Enquiry
  2. Subject Matter
  3. Theoretical Context

You should aim to Describe, then Support that and finally Synthesise.

For each concept you should have 1-2 sources/ references to support it.

PDP:

Reflexive Writing:

  1. Looking back at something.
  2. Analysing the event or idea.
  3. Thinking about what it means to you.

(either reflect on constellation or constellation + other things i.e. subject)

  • Reflection is an explanation of events.
  • Revealing anxieties, errors and weaknesses, as well as strengths.
  • Select most significant part of the idea.
  • Reflect forward into the future.

Final pointers for the essay:

  • Draft your work.
  • The intro is the last thing you write.
  • Say one thing well rather than lots of things badly.
  • Simplicity is key.