On Display – Spacial Communication

For my spacial communication I have made mock ups to give a sense of what the exhibition space will be like.

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This would be the first room the visitors would encounter which would have a mark on the floor – which is the mark taken from the original logo and would act as a guide through the room – which would be completely dark. The idea behind this is to give individuals the experience of a journey whereby they will not know where they will end up or how long it will take. This is to try and replicate what migrants face when they are about embark on their journey’s.

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They would eventually be led into the second gallery space which will contain Sergey Ponomarev’s images following the migrant on their journey from Syria into Europe. It is designed in such a way that they will follow the images in the correct order of the journey to really give it its fullest impact. The room would again be dark (not as dark as the first) with the images lit to continue creating an atmosphere and set the tone that it is a serious issue.

 

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On Display – Animation

Working on my animation, I knew I wanted to try and animate the materials used (in this case ink) to really try and push the themes being depicted and to emphasise the textures. I chose to use ink because of its texture and its ability to communicate numerous themes that are consistent with my theme. I therefore wanted to make the most of this by bringing it to life.

Due to my placement at the BBC I was lucky to have had help with how to go about making the ink move. They showed me how to do it and I applied it to my marque.

Above is the result. I’m really pleased with how the ink manages to move towards to the viewer from the centre of the marque, growing bigger to reveal the whole marque. I also animated the line to really push the journey element. This is because the line is based on the route of the journey the family took and so it made sense to have the line move through the texture – as if it’s on a journey.

I think that the animation is very successful and really pushes my concept for the exhibition, the clouding conveys confusion with the line journeying though the confusion. However, it does have a gentle element that brings out an empathetic tone. It is not too brutal and shocking to the audience; but has a sad undertone to it. Due to the sensitive nature of the subject, I feel that this is a better avenue to go down as I want people to emotionally connect with it and make a call to action – not frighten them.

The two animations above are the same as the first but with the addition of the title of the exhibition. I have taken the two strongest title placements from when I was developing my marque and tried them both to see which works stronger and therefore potentially select a final marque.

I think that the first type experimentation works much stronger in comparison to the second because I feel it has much more of an impact. The title sitting off centre seems to lose its power and is not as impactful as I would like it to be. I also asked for feedback from people in my class and the overall verdict was that they found the first type experiment to be the most successful.

I did however, get some feedback that the line gets a little too slow towards the end which could result in loss of attention from the viewer. This is feedback I will take on board and try to make the appropriate changes to improve it.

I was also given feedback from Neil who suggested having the letters of the word ‘exodus’ appear like footsteps. This is definitely something I’ll try.

Above is the final animated moving identity. I have taken all of the feedback on board and implemented it in the animation above. I am extremely pleased with the final outcome and feel it is much stronger than the previous animations. The letters appearing individually help to enforce the sense of a journey – the main theme I am trying to convey.

In reflection, I feel I have experimented a great deal with the animation and the end result shows a definite improvement from the first. I am also pleased with my choice in where the word ‘exodus’ is placed in relation to the marque. I think it gives it more strength and makes it more prominent to the audience.

Creative Review: Jigsaw’s Advert Campaign

Scouring through Creative Review, I came across an article looking into Jigsaw’s (a luxury British fashion brand) latest advertising campaign. The campaign titled ‘Heart Immigration’ made a rather bold and political statement into the often complicated issue of immigration.

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What I love most about their new campaign is their direct and to the point approach. There is no hidden message that can be debated – it is clear that they are in favour of immigration and without it they would not be the company known today.

It shows that sometimes being direct without waffling and having hidden messages is the best way to be. It has potentially to cause a stir, but if it gets people talking about the issue of immigration in a positive manner rather than the usual negative manner then they have achieved their goal. This bold campaign will definitely turn heads and for this makes it a very successful advertising campaign in my opinion.