Scouring through Creative Review, I came across an article looking into Jigsaw’s (a luxury British fashion brand) latest advertising campaign. The campaign titled ‘Heart Immigration’ made a rather bold and political statement into the often complicated issue of immigration.
What I love most about their new campaign is their direct and to the point approach. There is no hidden message that can be debated – it is clear that they are in favour of immigration and without it they would not be the company known today.
It shows that sometimes being direct without waffling and having hidden messages is the best way to be. It has potentially to cause a stir, but if it gets people talking about the issue of immigration in a positive manner rather than the usual negative manner then they have achieved their goal. This bold campaign will definitely turn heads and for this makes it a very successful advertising campaign in my opinion.