Design as Activism – Further Research

As our ideas have developed and we have agreed on a target audience for the animation, being Graphic Designers. I feel it is necessary to complete more research into the target audience to ensure our message firstly makes sense and secondly is intended for its purpose.

Graphic Designers and Sustainability:

What do they need to consider?

  • Toxicity of the ink and paper.
  • Quantity of paper produced.
  • Fuel used for shipping.
  • How long before it ends up as waste.
  • What the final end product is.
  • How long the life cycle is.

Basically graphic designers are asked to consider every part of the design process from its conception to the moment it becomes waste and unwanted. Through keeping this in mind, it should help allow designers to think about what it is they are creating and think about the impact they have. Designers are able to influence what is made and how it is made.

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Creative Review: Design & Sustainability by Anna Gerber

‘Finally and probably most importantly: let’s not forget that sustainability, within the context of visual communication, is also about innovation. It is about using environmental consider­ations and the reality of depleted planetary resources as exciting limitations to respond to and circum­navigate. I like to think of sustainability, as designer Louise Sandhaus recently put it, as “an invitation to imagine (and design) an enticing and fun future”.’

From my research I have deducted that graphic designers can have a large influence on the way design is practiced. They are able to see the product go through the process from conception to birth and it is ensuring that if the correct steps are put in place from the start then sustainable practice can be achieved.



Author: marislathamgraphics

I am a student at Cardiff Metropolitan University studying BA Hons Graphic Communication.

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