Design as Activism Brief

For our next project we have been briefed for a project titled Design as Activism. The main aim of the brief is to create an animation as a campaign for an issue within the world. Alongside the animation we must make two other pieces of ephemera, one digital and the other printed, they must follow in the same visual language as the animation to make a coherent campaign.

What is Design as Activism?

‘Design activists work for people who do not have access to design tools, strategic knowledge, or knowledge of communication systems that need to advocate for themselves or their causes. They work people, animals and environments that do not benefit from the current economic system. They work for causes side-lined because they are not politically advantageous, because of their social complexity, or because they centre on people who are not players on the world stage. Design activists design for public good… and can effect significant change. They can change societies. They can change who’s in power. Because they are trained in tools of persuasion, they can tell the tale of the other side, of the underdog, of the endangered species. They can attention for people who cannot get attention, and can play a large part in political, environmental, or social change.’ –Natalia Ilyin 

Key points to take from the brief include:

  • Raise awareness to issues and ask people to consider, respond or connect with your campaign.
  • Design and illustrate a 45-60 second animation developed using Adobe AfterEffects.
  • Work in groups of 3-4.
  • Consider: narrative, storytelling, pace, visual systems, sequence, metaphors, and movement.
  • Create two accompanying pieces of ephemera, one digital and one print.
  • Engage a specific target audience in your chosen field and asking them to consider how engaging with your campaign can help to make the world a better, brighter and more considerate place.
  • Deadline: 28th March at 10am.

From this I will now go on and discuss the brief with my group and consider themes and what steps to take next regarding research etc.

Link to the Brief…



Author: marislathamgraphics

I am a student at Cardiff Metropolitan University studying BA Hons Graphic Communication.

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