Below are images of my printed spreads that have been bound together:
I photographed them on the purple paper in order to get the spread to stand out more. I am very pleased with the end result and the overall design of each spread. I think I have considered what each spread is trying to depict in order to create a narrative for the article. I feel that one of the key strengths of the design is the negative space as I have considered it so that helps to control the pace and direct the eye of the reader. Another strength I believe lies in the hierarchy of each element on the page, each one has been considered so the path of eye is directed.
Overall, I am pleased with my design and the progression of the spreads in comparison to where they began. I believe that I have used a range of techniques to achieve the end result which has all been built up throughout the course of the year. I have tried to push myself beyond my comfort zone and have really tried to be ambitious with my imagery and layouts in order to push the way I design forward and develop my skills. Going forward I do believe that i will have a lot more confidence in tackling a brief such as this. I have thoroughly enjoyed the project and have particularly enjoyed editorial design.
Going forward I will take the skills I have learnt and apply them to future projects, particularly in regards to type detailing and hierarchy. I do think that I should have tried a few more layouts in order to fully explore my concept. Nonetheless, I am pleased with the end result.
In response to the feedback I received on my type specimen poster, I went back to make various changes in order to try and improve the overall design.
Here is the final piece:
Based on the feedback I received, I have made a few alterations to the type specimen. The biggest change I have made is extending the letters behind the letter g to stop it feeling so restricted and confined. I have also given some space between the ‘Morris Fuller Benton’ and the ‘1902’ from the extended descender.
However, these changes were implemented not long after Christmas, after receiving my feedback, but upon further reflection now, I still think that the title and letterforms can be pushed further. I think that there are some changes that can be made to strengthen the piece further. I don’t think I fully explored the feedback. Something I aim to resolve.
Unfortunately, I went to try and refine it further but as my laptop has recently broken I was forced to use the computers in the Graphics studio, which did not have Franklin Gothic on any of the machines. Matt tried to help me resolve this but was only able to find one weight meaning I could not make the appropriate adjustments.
This is what it looked like:
As its clear to see in comparison to the one above, this is drastically different and does not look anywhere near as good as the image above.
The feedback I received from Ray regarding the image work was that for the image sets brief, I shouldn’t have researched the subject or examples and that I should have just dived straight in to see what the outcomes would have been. It was an instantaneous task – something I didn’t realise at the time.
Nonetheless, he did say that the work produced was good and showed considered design. Therefore I will not make improvements to the work I have created as I am happy with the images and the feedback in relation to it. I will however, take on board his feedback regarding making work instantaneously for future projects as that could produce some interesting results.
Based on the feedback I received for my ephemera piece, I went about trying to improve my design.
Here is the final piece:
So to improve the design, I have tried to experiment and play with some more of the titles – especially Felix Pfaeffli and Hey Studio. I have also enhanced the callouts by changing some of the words grey and layering key words in order to break them up and enhance what they’re trying to say. I have gone through my type detailing – particularly my rag as that was a problem previously. Finally, I have tried to enhance a sense of hierarchy by making my sub-headings bolder and allowing the callouts to play more in the space.
In comparison to the previous design I do think that it has improved. Although I haven’t made very large changes, I think that the changes I have made have improved it greatly. I think that the altered titles have changed the space and made it much more eye catching. I think that this helps with hierarchy and has made it more playful and experimental. I also think that the callouts look better from before because they’re more playful and the different tones help to enhance what is being said. I feel that the design reflects the content – something I didn’t really consider previously and so looked as if they’d just been placed on the page. They now feel more considered in my opinion.
Overall, I am pleased with the new final outcome. I think that I have responded to the feedback well and have taken more time to consider the small details, which is what I believe has made all the difference.
On 26th May, I went to the private viewing of the third year’s degree show, called; The Yes Show!
I didn’t really know what to expect, but was immediately amazed at the work created. There was such a wide variety of work on display, with different areas explored.
These were some of my favourites…
This piece stood out to me because of the high level of detail and quality that can be instantly seen. Each element has been carefully considered and appears to have a purpose in the magazine. I also like the typographic nature of the editorial. I think that it has (like everything else) been thought of and considered carefully. It feels sophisticated and mature.
This was another favourite because of its typographic nature. It stands out and really does pull you in. I like how it flows down the wall and the hierarchy has been well considered. The message is concise but still tells the reader exactly what it’s about. I also like its interactive nature, whereby people could write on little stickers and stick them too the wall. And the question cards, which make you really think about elements surrounding the subject of technology and connecting. They’re both fun, and also brought you back to reality about moments that occurred in your life and things that relate to you.
This piece really stood out to me because of the typography and illustrations. Although it isn’t instantly clear what its about, just from looking at the shapes and illustrations, it is obviously about place. I like the use of watercolour because it gives it some texture and the different styles of typography help to break up the large amount of text. I feels like there is a narrative taking place simply through the typography.
Overall. I thoroughly enjoyed seeing the degree show. It gave me a real insight into the sort of thing expected to come for when my time comes. One thing that was clear was the high level of quality within the work that we are expected to reach. It demonstrates the level of hard work and dedication that is required. Nonetheless, I am looking forward to seeing what lies ahead and the areas that we can explore within our work.
Progressing on from my initial ideas, I have now gone on to develop my ideas.
I began with working out the size and orientation of the document. I decided to have it portrait and the size I have selected is 432mm x 279mm – this size is equivalent to the American paper size titled; Tabloid. It is widely used for American newspapers and for that reason, I thought that it was rather fitting based on my chosen article.
I have started to play with this layout and placed the text across all three spreads. I am working on a six column grid. I decided to change the title of the article to make it a bit different and to try and make it more relatable, I therefore think that ‘The Falsehood of Our Time’ works well in making it contemporary and not obvious that it’s about Trump.
Looking at the spreads so far I think that the black page in the second spread works well because it helps to break up the pace and also helps to emphasise the call out. I like the repetitive nature of the call out on the final spread but I think that it can be pushed further with it coming off the page perhaps? There is a lot of work needed on the type setting, therefore I will try different point sizes, fonts and placements to see what works best.
After playing around, I printed three sets of spreads with each set having been altered in multiple ways. I decided to use Calibri for the body copy and Britannic Bold for the titles and call outs. After printing the spreads I felt that having three columns for the body copy was far too narrow and awkward to read. I also thought that point size 9 was too small for the size of the document. I then changed to two columns and point size 11, which I thought was too big, I then changed it to point size 10 – keeping the two columns of text – and I thought that worked the strongest. Along with that I think the call out on the final spreads works much stronger with it going off the page as it doesn’t feel as constrained. I also blacked out part of the call out on the second spread to really try and emphasise what the words are saying. I do think it’s strengthened it, but until I get the image on the opposite page, I can’t see how impactful it is.
I now need to work on my imagery for the article to see how it will work alongside the text – I will then be able to work on the design.
For my images I was influenced by the mixed media pieces I had researched; including David Carson’s type work. I wanted to try and create a confused feeling with quotes hidden in the piece for people to try and work at reading. I want it to emulate the confusion that Trump manages to create with his constant allegations and statements.
These are the original paintings I created. I am pleased with the outcomes and I think that these can be worked at to create statement pieces. One key strength I find with these is the texture they provide. I prefer the paintings with the hints of blue and red because they help to create a link to America. They feel gritty and chaotic. My personal favourite is the bottom right painting because it has a good contrast between light and dark, just enough hint of colour and you can really gain a sense of the texture.
Here I added some of Trump’s most well known quotes, whereby I played with the type to try and make it difficult for the reader to read. I think that they have worked very successfully with some elements being easier to see than others. I do think that the second image works better than the first due to the placement of the quotes and also the way the paint bleeds off the page – it feels more natural and authentic.
This is the result of adding the image to the spread.
I think that it works with the article itself as I think it takes an implicit approach. However, I do feel like there’s something missing but I can’t put my finger on it.
Another problem is that there aren’t any paint strokes on any of the other spreads – which means they all feel very separate. I will go and work on the paintings I have made and try to insert them into the other spreads.
I think that the addition of the paint on the third spread works well as it helps to emphasise the distracted feeling, which as a result emphasises the call out used. However, I don’t think that the brush stroke on the first spread works where it is. I am having a lot of trouble with the first spread because I can see that there is too much negative space – but I don’t know what to place there. It still feels very separate to the rest of the magazine.
Tutorial with David:
I did a tile print of my spreads to date and took them to show David for feedback.
He agreed that there was too much negative space on the first spread and suggested celebrating the title more, perhaps trying to circle or cross out certain words. He also said that he did not like the typeface used for the titles as it felt too dated for the piece. He liked that I had changed the brush stroke to go behind the call out to make it stand out. He gave positive remarks about the image on the second spread but suggested I move the callout from the black page and embed it into the image. He thought that the two pages felt quite separate and to try and join them together somehow. In regards to the final spread he liked the repetitive nature of the call out but suggested I make it bigger and more in the reader’s face by having the word ‘distractions’ going across the page.
I am pleased with the feedback because he has given me some ideas of how to strengthen the work. I agree with the majority of the comments, with one or two causing me a little concern simply because I can’t quite see how it will work. Either way I will give it a go and see the outcome.
Here is the first set of amendments made based on David’s feedback. I do like the addition of the paint on the first page – it definitely breaks up the negative space more and connects it to the other spreads, creating a coherency. I do think that the title is a little difficult to read and I don’t know if I like the strikethrough – I will go back and play with it further. With the second spread I don’t think that the call out works with it overlaying the two pages. I think it becomes too illegible and just looks awkward. With the final spread, I like the addition of the word ‘distraction’ – especially in the colour red. However, the word does get lost amongst the other call outs.
I went back to play on the second spread because I really wasn’t happy with it. I have now moved the callout fully on to the page with the image and have added another callout to the adjacent page. I think this composition works much better because the brush stroke on the black page helps to join the two pages together. It also helps to break up some of the negative space, because I think that there was a little too much without the callout being there.
Here is the change I made to the title on the first spread. I changed the typeface to white and physically drew over it rather than just using the strikethrough. I think that this works better because the type is much more legible and the hand drawn effect works in relation to the painted pieces throughout. It gives it a more organic feel. I have also changed the typeface, which in reflection, was a good decision. Now that I have changed it, I can see the point that David was making. I think that this is much more contemporary and also quite authoritative compared to my previous choice.
When I presented these changes for formative feedback, the feedback I received was mostly positive. However there were still some alterations suggested to me. One being that the paint strokes on the first double page spread felt too confined and like it had just been placed on because when comparing it with the image on the second spread, the paint bleeds off the page, making it look more natural. Another suggestion was to draw on the callout on the second spread like I did on the title in the first spread. For the final spread many said that the word ‘distractions’ was not big enough and was too difficult to read and to again try and push that further. They also suggested adding in another callout into the body copy to try and break it up a bit more.
These are the changes made to the spreads in regards to the feedback I received. In comparison to what I had previously – I do think that these immediately look stronger. I think that having the paint bleed off definitely makes it look more natural and corresponds to the other spreads better. However, I do think that the standfirst looks quite tight in the space – something David pointed out to me. I also think that the drawn on effect on the callout on the second spread fits in better with the image and also the article itself. I think that this addition works well and I wonder whether it can be added to the final spread. Although I think that enlarging the word ‘distractions’ has definitely strengthened it – I think that it could be pushed that little bit further.
The Final Spreads:
These are my final spreads. I am pleased with the overall result. I think that the addition of the circle around the word ‘distractions’ has really made it the centre focus and underpinned what the text is saying. In a way it sums up the article. I also think that the first spread has used the space more effectively, with the standfirst having more room to breathe – as well as the body copy.
Compared to where I began, I now think that all three spreads work together and do not feel so separate from one another. Although each spread is different, each use similar elements throughout in order to create a consistency. I think that the approach I have taken is not an obvious one and one would not initially relate it to Donald Trump. I like this about it because I think it makes it more interesting and the nature of the imagery pulls you in.
On 29/05 David provided feedback based on the spreads submitted. On the whole I was extremely pleased with what was said. I was complimented on numerous elements of both the design and typesetting. However, he did state that my final spread felt unresolved and that there is an awkwardness attached to it that doesn’t occur in the other spreads.
I have since reviewed my spreads alongside my feedback and I can sort of see what was meant. I think that the large ‘distractions’ is what’s causing the awkwardness – it is very large and slaps the viewer in the face, which is something that doesn’t occur in the other spreads.
To try and develop my piece from the feedback received, I changed the text in the centre to read ‘a lot of distractions’. Although it is only a small change, I do think that it has improved the layout. It is still loud, but doesn’t scream to the viewer. I think that this is a more appropriate representation of Trump. I want it to reflect his brash nature and his disregarding ways to anything he disagrees with. Personally, I don’t think that I could have done much more with this spread without overcomplicating it and overworking it. I am pleased with its outcome and the small change made. I did begin by trying to scribble over the word but that was painful to look at – it just became messy.
I began constellation feeling a little anxious, primarily due to my lack of confidence at writing. I came to understand very quickly that it is a very different style of writing to what I am accustomed to and for that reason has been a large learning curve for myself. Nonetheless, I went in with enthusiasm and an open mind.
My first study group was Things Can Be Otherwise lead by Prof. Clive Cazeaux; having never had any interaction with Philosophy before, it was all very much a new venture. The first few sessions were interesting and provoked me to think about what was discussed long after the session had ended. Questioning the very fundamentals of knowledge and technology was quite interesting as they are a part of our everyday lives. An example of this was when we discussed Plato’s theory that Art simply imitates and deceives the eye and that people may mistake the copy for the real thing. Whereas, Nietzsche believed that Art was a form of representation and revealed the way people perceived the world.
However, as the sessions progressed I felt my enthusiasm beginning to deteriorate as I felt that there was a lot of information, text, names and dates given to us that I simply could not digest. I would feel confused from the sessions and so a way I tried to handle this was to review my notes and transfer them on to my blog to try and gain some control and structure. This did help, however, I still felt a slight element of confusion, partly due to the fact that I was not enjoying the study group, in reflection this clearly plays a large role as without enjoyment you cannot fully engage in the subject – this is something to note for future writing.
I think that what made the experience even more difficult was my inability to create any connections between what I was learning in the study group and my practice. For example, learning about What is knowledge? was a session dedicated to exploring the nature of knowledge and the nature of the self. This had no impact upon my practice and I struggled to understand its relevance.
I feel this reflected in my formative essay and feedback. The main points raised within my writing was that I did not remain focused enough within the essay. After reading my feedback and reviewing what I had written, I could understand Clive’s comments. I believe this came down to a lack of planning and not fully understanding what I was trying to say throughout. For future essays I will endeavour to complete thorough research around my topic and will select a specific area within that subject to focus on. I will also continually ask myself what the essay is about and what each paragraph is adding in order to try and keep my focus throughout. I find one of my weaknesses lies in rambling which causes a lack of relevance within the overall essay.
With my second study group; The Body lead by Ashley Morgan, I thoroughly enjoyed each lecture and would look forward to the next. In reflection to this study group I have started to think about how what I do affects the body and how it directs it. I can see more relevance between this study group and my practice, for example, graphic signs can cause the body to be directed to do something or go somewhere. I am therefore trying to create more connections between my practice and what I’m learning in order to strengthen my skills and ideas.
From my previous study group, I realised that I did not understand what the texts were trying to convey as I found the choice of language difficult to understand. To improve this for the second study group, I read the piece of text a minimum of three times and any words that caused confusion I looked up to ensure that I fully understood it, thus allowing me to be prepared for each lecture. This will also be good practice for when it comes to writing my essay as I believe that was one area that let me down for my formative piece.
Speaking generally, I have found time to be a weakness of mine, trying to balance work with projects, blogging and constellation has been difficult. I feel I have managed to keep on top of everything, but I have prioritised my practice as that appeals to my interests more. To improve I aim to dedicate a certain number of hours each week to constellation to ensure that I am continually improving my writing and reading skills.
I can see a progression in the way I now tackle constellation. For example, when I began the term I was not very efficient with my work. Fast forward to now and I manage to complete my work at a quicker pace, giving me more time to review it and implement any improvements. After each lecture, I now make a point to review and blog about the session that evening as it’s still fresh in my mind and therefore ensure’s that I understood the session. Another example is that in regards to finding sources and texts, I struggled for the formative essay but in preparation for the summative essay I have booked an appointment with the academic librarian and am making the most of sources available – particularly met search. I am also now dedicating more time to searching for relevant texts and sources.
Overall, I understand that constellation is designed to broaden our minds and think further than just our practice, and when I am exploring something that interests me, I do find it enjoyable and refreshing. It allows me to explore new subject areas and new ideas. I have mostly learnt throughout the year that preparation and practice is key to improving my writing. I have definitely improved my preparation skills, as I already feel more prepared for the summative essay than what I did for the formative essay. However, I do think that I still need to practice writing more in order to develop the rhythm of writing academic style essays and understand their structure.