Mind Your Own Business has been an extremely intense, yet rewarding experience that has allowed me to delve into the world of business for five weeks. I have been able to meet new people and work with people from various disciplines, allowing me to learn and grow.
The company Echo was built on our core values being; sustainability, teamwork, professionalism and quality. We had to quickly decide on a team name and a brand, which was my area of expertise. I decided to keep the design minimal with a clear link between the visual elements and the business itself, which uses recycled glass to make the products.
We then had to make a decision on what our final products were going to be, which included, necklaces made from both cord and silver plated chains and candleholders. I think in reflection it was a good decision because the candle holders cost nothing to manufacture and within the time limit we had, the necklaces were a smart choice because it meant that we did not have too many different things to concentrate on and therefore maintaining the quality each item was easier to manage.
The rest of the elements then seemed to come together once we had the two main elements sorted. We all discussed each decision and made it together as a team, there were disagreements in regards to whether someone liked an idea or not. But we made sure to respect everyone’s opinion and talk it through, offering solutions throughout.
In reflection to working with my team, I think they all worked well and pulled their weight. There was no-one who didn’t turn up or not do any work. We all got on well and clicked as a team which I think made the whole process easier and also allowed the business to be as successful as it was. We were each delegated roles based on our strengths and were able to work on them, obviously helping one another at the same time, when needed.
I do think that stand did let us down slightly because we could have promoted our brand even more and didn’t shout loud enough amongst the other stalls. Although we still did well, we could have potentially done better if we had promoted our stand better on sales day. Nonetheless, I think the packaging, uniform, elements of the stand all worked in harmony with one another using the same visual language, creating a consistency throughout and making it prominent that it is from the same brand. This is also applicable to the website and the social media platforms. They followed the same visual language. The social media accounts were updated daily and I think that helped with our marketing of the brand because people were able to see our journey and our brand develop and grow. This allows potential customers to buy into not only our product, but also us as a company.
Overall, I am extremely pleased with the result of this project. I feel my confidence has grown and I have gained an insight into the world of business within the creative industries. I also feel my team worked extremely well and all of the hard work has been reflected not only in the large profit made, but also the quality of the branding and products designed and developed. I feel this business has genuine potential to grow even further through increasing our product range and expanding our target market. There is a definite future with this, that I believe we are all interested in taking forward beyond this module.